How to create the very best poster!
Posters are a great way to grab attention for your business, particularly when it comes to passing trade or in places that you want to advertise.
The thing about posters is that you need to get them right. If you don’t, then it is never going to have the impact that you hope for and you will have wasted time and money.
With this in mind it makes sense that you are going to want to make sure that you get your poster printing right.
To learn more about how to get the very best poster; here is our guide to the main things that you need to keep in mind.
Pick the right font
The font is vital in designing a poster, after all, you need to make sure that your audience can read what you are trying to tell them. You need to make sure that you pick a bold and easy to read font (or combine a couple of fonts to create layers and textures. It makes the most sense to have the most important information in the boldest font (such as the call to action and the company name) as this is what they are going to need to know.
Make sure that it can be viewed from all angles
When you create a poster you hope that most people are going to be able to see them from up close and personal. However, the truth is that you need to make sure that it can be seen from 0.5ft, 5ft and 20ft. If they can see it from a range of viewpoints then you know that you are getting maximum exposure.
Have white space if you need it
More often than not people see white space in a poster as being a negative; but this doesn’t have to be the case. Sure, it isn’t a good idea not to use all the space that you have, but you may be surprised to learn that sometimes having a blank spot can be just as powerful as having a lot of text.
Think about colours
Another key consideration in poster printing is the colour scheme that you have chosen. Different colours mean different things, therefore you need to be careful not to choose colours that are not going to match what you are trying to say or that don’t work together well.
If you have no design experience then it may be daunting trying to put together a printer for your business. However, the good news is that there is plenty that you can do to make sure that your poster printing is a success and you start to bring in as many customers as possible to your business.