The beginners guide to brochure printing
It might sound straightforward but the truth is, brochure printing can be more complex than you realise. If you get your brochure printing right then it can be a great way to market your business; get it wrong and it could be a waste of time and money.
As experts in a range of printing techniques and approaches, we have put together our beginners guide to brochure printing.
Always know the purpose first
Before you start planning out, designing and putting together your businesses brochure, you need to make sure that you know why you are printing it. Having a reason for creating your brochure is the key to making sure that it does exactly what you need it to. If you don’t have a reason in mind, then you may find that you waste your time and end up with something that you can’t use.
Think about size
They say that size matters and whilst this is often argued, when it comes to brochures there is definitely some truth in this statement. Brochures come in all shapes and sizes, so think about what is going to work best for your business and is going to be the most attractive to your audience.
Be on brand
There is no point creating a brochure for your business and not making sure that it actually fits your brand. If you want your customers to be able to recognise your brochure as belonging to you, then you need to make sure that it fits in with your overall look and style.
Use the best quality
The last thing that you are going to want to do is make all the effort with the layout and the design, only to be let down by the images. This means that you absolutely need to do your best to find the best quality images possible for your brochure. If they look a little fuzzy around the edges, or they are not quite as crisp and clean as they should be, then your entire brochure is going to have a somewhat unprofessional and cheap look and this will never inspire your customers to come to you.
Check it and check it again
Chances are that you are going to mass produce your brochure, which means that it will be seen by a high number of people. This means that any errors in the print, particularly in your content or information is going to be visible and could put you in a bad light. The only way that you can try and stop this is to check your brochure once, twice and then 20 times. Get other people to check it too. It may seem tedious, but we can promise you, you will be incredibly frustrated if you send it out only to be told that it is wrong.
It isn’t always easy to make a brochure for your business, but it is worthwhile. It can promote your brand, your products and your services and can encourage people to come to you to buy from over your competitors.
Want to try out brochure printing for yourself? Why not come to us and see if we can help you to create the very best brochures for your business?