Why is business card printing still a thing?
In this modern world one question that we often get asked is whether or not printed materials are still a worthwhile investment for a business. Particularly business card printing. Of course, we live in a modern world and one that is hugely virtual, but we believe that just because we can market ourselves online, that doesn’t mean we should forget about some of the old-fashioned approaches such as arranging for high quality business cards to be printed, and then handing them out at networking events.
To help to show you why we think that business card printing is still a good idea for your business, we have put together some of the reasons why we think that it is still a thing.
They create a first impression (a good one at that)
First impressions really count when it comes to business. How you present yourself, be that to potential clients or networking opportunities, can make or break a deal. If you want to make sure that people see your brand in a positive light then it is a good idea to create the right first impression. A simple way to do this is to hand over a simple yet beautifully designed business card, which not only contains all the information that the person may need, but also reminds them who you are.
They are professional, yet personal
When you hand over a business card to a potential customer, you are handing over your brand to them. This can be seen as a truly personal act, after all, you have decided to give them something that you have created and paid for, whereas an email doesn’t have quite the same impact. That said, a business card also gives you the air of being a truly professional business. You will have taken the time (and the money) to put together that business card, so they know that you mean business.
They are great value for money
We know that when it comes to business, money is important, and therefore you are going to want to know that something that you invest in is worthwhile. Business cards offer great value for money. In the most part, even the more expensive premium cards, are going to pay out in the end. Which means that they are worthwhile doing. Not only this, but so long as the branding or key information doesn’t change, business cards have a pretty good shelf-life.
They are easy to share
Sure, an email is easy enough to forward to someone, but handing a colleague or a friend a business card is even easier. This means that if someone wants to make a recommendation of your business, then they are likely to simply pass over your card. Job done!
As you can see, there are plenty of reasons why business cards are something that you should consider for your business. Make sure that you find an expert in business card printing, who can create something that is not only useful, but that is also professional looking and a great investment for your business too!